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Vercel Achieves Operational Efficiency with AI Agents

Published: June 7, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division
Vercel Achieves Operational Efficiency with AI Agents
Vercel's Chief Product Officer Tom Occhino shares insights on the company's AI-driven operations, where AI agents handle 96% of marketing and 93% of support. This approach has enabled the company to reabsorb its SDR team and achieve operational efficiency.

Tom Occhino, Vercel's CPO, has implemented AI agents to drive the company's marketing and support functions, resulting in significant efficiency gains. With over 12 years of experience at Facebook, Occhino has applied his expertise in building scalable infrastructure to Vercel's operations. The company's AI-driven approach has allowed it to reabsorb its SDR team, freeing up resources for more strategic initiatives.

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Analysis Summary:

Vercel's Chief Product Officer Tom Occhino shares insights on the company's AI-driven operations, where AI agents handle 96% of marketing and 93% of support. This approach has enabled the company to reabsorb its SDR team and achieve operational efficiency.