Unlocking Enterprise AI: Turning Activity into Measurable Outcomes

Published: June 19, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

Forrester's AI Forum 2026 will help technology leaders turn AI activity into measurable business outcomes. Many AI efforts stall at experimentation, but with the right approach, organizations can achieve significant returns on their AI investments.

At Forrester's AI Forum 2026, attendees will learn how to create an AI operating model that drives business outcomes. The event will focus on architecting context, intent, and skills to turn AI activity into measurable results. With AI-related costs growing faster than returns, it's essential for organizations to develop a strategic approach to AI adoption. Forrester's Customer Experience Index (CX Index) scores highlight the need for improvement in AI-driven business outcomes.