Optimizing B2B Pipeline Strategies with Emerging Channels

Published: May 29, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

The article discusses the importance of coordinating emerging channels in B2B pipeline strategies to improve outcomes. It highlights the role of channels such as CTV, programmatic audio, and live events in supporting the buying journey.

The article emphasizes the need for a coordinated approach to emerging channels in B2B pipeline strategies. By assigning a clear role to each channel and considering audience, messaging, measurement, and buying-stage intent, B2B marketers can build a more effective pipeline. The integration of channels such as CTV, programmatic audio, and live events can provide a more comprehensive understanding of the customer journey, leading to improved outcomes.