Higgsfield Appoints Mariam Asmar as Head of B2B Marketing

Published: July 30, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

Higgsfield has appointed Mariam Asmar as its first head of B2B marketing, focusing on enterprise software growth. Asmar's expertise from Braze and McCann will drive the company's B2B lifecycle and market strategy.

Higgsfield, a $1.3 billion startup, has named Mariam Asmar as its first head of B2B marketing. Asmar will focus on driving the company's enterprise software growth, utilizing her expertise from previous roles at Braze and McCann. This move highlights Higgsfield's emphasis on B2B marketing and its commitment to expanding its market presence in AI video tools.