Google Ordered to Let Publishers Opt Out of AI Search Features

Published: June 4, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

The UK's Competition and Markets Authority has ruled that Google must let website owners opt out of AI search features, giving publishers more control over their content. This decision aims to promote fairness and transparency in the use of AI models.

The new conduct rule imposed by the CMA requires Google to let website owners prevent their content from being used to fine-tune Google's AI models. This move is seen as a significant step towards regulating the use of AI in search and promoting a more transparent and fair online environment. The ruling may have implications for the development of AI-driven search features and the ways in which online content is used and shared.