Expedia Acquires CarTrawler in Strategic B2B Expansion

Published: May 21, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

Expedia Group has acquired CarTrawler, its second B2B deal of 2026, aiming to strengthen its position in the travel industry. The acquisition is expected to enhance Expedia's B2B offerings, providing a more comprehensive travel solution

Expedia's acquisition of CarTrawler is a strategic move to expand its B2B business, following the appointment of Ariane Gorin as CEO. The deal is expected to increase the company's market share and provide a more integrated travel experience for its customers. With the integration of CarTrawler and Tiqets, Expedia is poised to become a leading player in the B2B travel market