Evaluating B2B Performance Marketing Agencies for Pipeline Growth

Published: July 4, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

NEWMEDIA.COM has released new advisory guidance on evaluating B2B performance marketing agencies, focusing on pipeline and ROI growth. This guidance helps businesses make informed decisions when selecting a marketing agency.

The guidance emphasizes the importance of judging B2B performance marketing agencies on their ability to drive pipeline and ROI growth, rather than just clicks. This approach is crucial in complex funnels, where the best agencies can distinguish themselves through their ability to deliver tangible results. By following this guidance, businesses can make more informed decisions when selecting a marketing agency and ultimately drive more effective marketing strategies.