Building Custom AI Solutions for B2B Marketing

Published: June 29, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

Amelia Lerutte, SaaStr's Chief AI Officer, demonstrated building a custom AI VP of Marketing from scratch. The event showcased the potential of LLM integration in B2B SaaS marketing.

At SaaStr AI Annual 2026, Amelia Lerutte showcased the development of a custom AI VP of Marketing. The event highlighted the importance of scalability and adaptability in B2B SaaS marketing, particularly in times of market volatility. The demonstration took approximately 15 minutes, emphasizing the potential for rapid deployment of AI solutions. The custom AI VP of Marketing was built using insights gained from running 10K, SaaStr's AI VP of Marketing, over a period of five months.