Brightfin Boosts AI Capabilities with New Product and AI Officer

Published: August 11, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

Brightfin has appointed Preeti Shukla as its new Chief Product and AI Officer to accelerate the company's AI-Native platform for IT financial management. This move aims to strengthen Brightfin's position in the enterprise AI SaaS market.

Brightfin, a leading provider of IT Financial Management (ITFM) and Technology Expense Management solutions, has announced the appointment of Preeti Shukla as its Chief Product and AI Officer. Shukla will focus on accelerating the development of Brightfin's AI-Native platform, which is built natively on ServiceNow. This move is expected to enhance the company's capabilities in IT financial management and strengthen its position in the enterprise AI SaaS market.