B2B Software Spend Surges 15% Amidst Market Volatility
Published: July 6, 2026
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Reading Time: 6 min read
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Reporting: Intelligence Division
Total software spend is growing 15% this year, the fastest in a decade, with Gartner predicting a rise from $1.2T to $1.4T. However, despite this growth, half of SaaS companies are struggling to stay afloat.
The B2B software market is experiencing a surge in spending, with a 15% growth rate this year, driven by the adoption of cloud infrastructure and fintech solutions. According to Gartner, the total software spend is expected to rise from $1.2T to $1.4T. However, despite this growth, many SaaS companies are struggling to scale and remain profitable, with half of them at risk of failure.
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Analysis Summary:
Total software spend is growing 15% this year, the fastest in a decade, with Gartner predicting a rise from $1.2T to $1.4T. However, despite this growth, half of SaaS companies are struggling to stay afloat.