Zoom's Next Act

Published: May 14, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

Kim Storin, Zoom's chief marketing and communications officer, is responsible for promoting and evolving the brand that has become a verb. Storin's role involves stretching people's perception of the company beyond its current offerings.

As the chief marketing and communications officer at Zoom, Kim Storin has a unique role in promoting and evolving a brand that has become synonymous with video conferencing. With the company's rapid growth, Storin's remit is to expand people's perception of Zoom beyond its current offerings, focusing on scalability and market volatility. This involves integrating new technologies, such as LLM, to enhance the B2B lifecycle and stay competitive in the ever-changing enterprise software landscape.