Amazon Enhances B2B Marketing Capabilities with LinkedIn Data

Published: May 9, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

Amazon Ads now allows advertisers to utilize LinkedIn data for targeted ads on TVs and streaming platforms, enhancing B2B marketing efforts. This integration enables precise targeting via job title, industry, and more within Amazon DSP.

The integration of LinkedIn data into Amazon Ads is expected to bolster B2B marketers' ability to run personalized campaigns. With LinkedIn CTV Ads proven to be more effective than other CTV and linear TV ads, this move could significantly impact the B2B marketing landscape. Amazon DSP marketers can now leverage LinkedIn's vast professional network to target their audience more accurately, potentially leading to improved campaign performance and return on investment.