BCG Urges Companies to Invest in AI Tokens

Published: May 3, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

BCG's Sylvain Duranton advises companies to start measuring their AI token usage to avoid holding back in the 'tokenmaxxing' era. This move is expected to drive growth and competitiveness in the industry.

According to BCG's Sylvain Duranton, companies need to begin investing in AI tokens to stay ahead in the 'tokenmaxxing' era. By understanding the risks of holding back, companies can start measuring their AI token usage and make informed decisions. This strategic move is crucial for businesses to remain competitive and drive growth. As companies navigate the complexities of AI token integration, they must prioritize scalability and market volatility to maximize returns.