IndiaMART Shifts Focus from Traffic Metrics Amid Bot Traffic Surge

Published: May 2, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

IndiaMART has stopped reporting traffic metrics due to a significant surge in bot traffic, which has led to a 1% drop in conversion rates. The company will now focus on 'unique business inquiries' as a key platform health metric.

IndiaMART InterMESH, a leading B2B e-commerce platform, has announced that it will no longer report traffic metrics due to the increasing presence of bot traffic on its platform. The company's decision comes after it experienced a 1% drop in conversion rates in Q4FY26, which was largely attributed to the surge in bot traffic. IndiaMART's CEO stated that the platform will now focus on 'unique business inquiries' as a key metric to gauge its health.