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Interview: B2B commerce is broken – innovation can fix it says Bharat Sharma

Published: March 25, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division
Interview: B2B commerce is broken – innovation can fix it says Bharat Sharma
Bharat Sharma's candid statement on the 'broken' state of B2B commerce is a clarion call for innovation. Historically, B2B commerce has relied on outdated, cumbersome processes and technologies, hindering growth and efficiency. The current landscape is marred by inefficient marketplaces, manual order management, and inadequate supplier integration. However, this perceived 'brokenness' presents an opportunity for pioneers to revolutionize the industry. Companies like B2B commerce platforms, marketplaces, and digital supply chain solutions are racing to provide seamless experiences for buyers and suppliers alike. They are leveraging cutting-edge technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) to streamline transactions, enhance collaboration, and drive business outcomes. This paradigm shift will significantly impact businesses, forcing them to adapt and invest in innovative technologies to remain competitive. As a result, B2B commerce is poised for a transformative renaissance, driven by the confluence of technological advancements and entrepreneurial innovation.

Sentinel's Strategic Outlook

Analysis Summary:

Bharat Sharma's candid statement on the 'broken' state of B2B commerce is a clarion call for innovation. Historically, B2B commerce has relied on outdated, cumbersome processes and technologies, hindering growth and efficiency. The current landscape is marred by inefficient marketplaces, manual order management, and inadequate supplier integration. However, this perceived 'brokenness' presents an opportunity for pioneers to revolutionize the industry. Companies like B2B commerce platforms, marketplaces, and digital supply chain solutions are racing to provide seamless experiences for buyers and suppliers alike. They are leveraging cutting-edge technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) to streamline transactions, enhance collaboration, and drive business outcomes. This paradigm shift will significantly impact businesses, forcing them to adapt and invest in innovative technologies to remain competitive. As a result, B2B commerce is poised for a transformative renaissance, driven by the confluence of technological advancements and entrepreneurial innovation.