Why So Many Are Struggling in the AI Era: They Are Shipping 60% Solutions. This Includes Even HubSpot and Figma. And More.

Published: April 19, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

HubSpot's new AEO tool is part of its AI push, but it may only be a 60% solution, lacking full functionality and causing frustration for users.

The introduction of AI-powered tools like AEO is a step in the right direction for HubSpot, but the incomplete nature of these solutions can hinder their effectiveness. Many SaaS companies, including industry leaders, are struggling to deliver complete AI solutions, instead opting for 60% solutions that may not fully meet user needs. This can lead to user dissatisfaction and a loss of trust in the company's ability to deliver innovative solutions. Furthermore, the community's reliance on HubSpot and other SaaS companies for AI solutions means that these incomplete solutions can have a broader impact on the industry as a whole. As companies continue to invest in AI, they must prioritize delivering complete solutions to remain competitive and meet user expectations. Additionally, the fact that even successful companies like HubSpot are struggling with AI solutions highlights the complexity and challenges of implementing AI effectively.