Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson

Published: April 17, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

Google is replacing Dynamic Search Ads with AI Max, a new AI-powered ad format. Advertisers need to migrate before September upgrades.

Google's replacement of Dynamic Search Ads with AI Max marks a significant shift towards AI-driven advertising. This change aims to improve ad relevance and performance. Advertisers must understand the implications of this migration and adjust their strategies to leverage AI Max's capabilities.