For some Gen Z consultants, the hottest new exit opportunity is TikTok

Published: March 30, 2026 • Reading Time: 6 min read • Reporting: Intelligence Division

Gen Z consultants from top firms are shifting to social media and content creation as a lucrative exit opportunity, with TikTok being a key platform.

The rise of social media as an exit opportunity for Gen Z consultants reflects a changing landscape in career development.

Traditional consulting firms like Bain and BCG are seeing their young talent explore new avenues for growth and income.

This shift also indicates a growing recognition of the value of digital influence and content creation as a viable career path, potentially disrupting traditional notions of career progression and wealth accumulation.